Brand Identity

GABE's goal is to make your brand attractive to your target audience and reflective of the core values of your organization. This is accomplished by gaining an in-depth understanding of both your organization and your target audience, then applying the elements and principles of design accordingly. ​

Label Design

 Logo design, and three unique label designs for three different flavors of the same brand  

Logo Design

Care Help Inspire is a non-profit organization consisting of people who have an interest in giving time, money and effort to help others while expecting nothing in return, also known as good samaritans. GABE decided to create a semi-abstract design depicting two figures hugging. The act of hugging someone shows care and allows for an exchange of positive energy. Blue was chosen to represent the atmosphere and the orange represents positive energy.

Netwire is a technology-based company that does network and infrastructure installation. The client wanted to include the power symbol in their logo and a spider’s web to represent a network. GABE decided to make a power symbol out of a hexagon shape. Cellular Network towers are usually positioned in a hexagonal shape in relation to each other for maximum networking space coverage. The hexagon shape is also constructed by green lines that are meant to resemble a spider’s web.

Portraits of Faith is a production company that produces moral based theatrical plays. GABE decided to create a symbol that includes mosaic pieces. An expressive black figure with a yellow face is also formed out of the negative space of the mosaic pieces. GABE used a warm color scheme To make the design feel inviting.

 This logo design is for a landscaping company based out of Silver Spring Maryland called NUGlobe Landscaping. The client wanted to capture a glimpse of paradise in their logo. GABE decided to include a striped lawn, green leaves, and a clear blue sky cropped inside of a globe which represents a new world.

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Theta Management Group is an asset management company. The lines that make up this logo represent the vertical and diagonal lines that can be seen on a graph. Graphs are commonly used when communicating financial data. The logo also takes the form of the greek theta symbol which includes an oval shape with a horizontal line in the middle. ​

Keechy’s Kitchen is a food company that provides a plethora of products and services including personal chef meal prep, cooking classes, grocery store food items, and baked deserts for order and shipping. GABE decided to go with a symbol that would be generic and easily recognizable. The name Keechy comes from the name Nkechi which is Nigerian. Since the name “Keechy” is unique, GABE decided to make it apart of the logo. The color red was chosen because of its vibrance which will cause the design to stand out when placed on packages. The color red also invokes passion and tends to make us hungry. 
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